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MOJRA - Brand manual

MOJRA - Brand manual

Poradna Mojra 3 months ago No comments About Psychology
https://www.blog.mojra.info/post/891
MOJRA
Brand Manual
Visual identity of the Mojra brand.

A guide to colors, typography, logos, and their usage rules across all platforms and materials.

01

Color Palette

Mojra Brand Colors

The primary palette is based on mojra.cz. Blue and green are the main brand colors; lighter variants are used for backgrounds and highlights.

Mojra Blue
Primary · CTA · Links
#12a5f4
RGB 18, 165, 244
CMYK 93, 32, 0, 4
Mojra Green
Secondary · Success
#91ca49
RGB 145, 202, 73
CMYK 28, 0, 64, 21
Blue Light
Blue background · Highlight
#cfeeff
RGB 207, 238, 255
CMYK 19, 7, 0, 0
Green Light
Green background · Badge
#d6f5ab
RGB 214, 245, 171
CMYK 13, 0, 30, 4
Alert Pink
Alert · Notifications
#ffcfe6
RGB 255, 207, 230
CMYK 0, 19, 10, 0
Gray 100
Light background · Surfaces
#f7f7f7
RGB 247, 247, 247
CMYK 0, 0, 0, 3
Gray 600
Secondary text
#6a7282
RGB 106, 114, 130
CMYK 18, 12, 0, 49
Black
Primary text · Headings
#000000
RGB 0, 0, 0
CMYK 0, 0, 0, 100
02

Typography

Fonts & Styles

Four font families form Mojra’s typographic system — each has a clearly defined role.

Headline font
Aa
Plus Jakarta Sans

Headings of all levels, buttons, navigation, UI elements.

400 600 700 800
Google Fonts · For web and print
Body font
Aa
Golos Text

Body copy, paragraphs, forms, captions.

400 500 600 700
Google Fonts · Primary website font
Accent / Cursive
Aa
Caveat

Decorative accents, quotes, and emphasis for a more personal tone.

400 600
Google Fonts · Decorative use only
Type Scale
Display Mojra 56px · 800
H1 Heading 1 — main heading 36px · 800
H2 Heading 2 — section 28px · 700
H3 Heading 3 — subheading 20px · 600
Body Body text — readable and natural. Golos Text is the primary font for all content. 16px · 400
Small Small text — captions, metadata, footers 14px · 400
Label Category · Label · Eyebrow 11px · 600
Accent “Handwritten accent” 28px · 400

Additional font

Shadows Into Light Two Google Fonts · 400
03

Logos

All logo variants available for download

Each brand variation has a black version (for light backgrounds) and a white version (for dark backgrounds) in PNG format with transparency.

Dimensions & clear space

Minimum logo clear space

A clear zone must always be maintained around the logo. The minimum distance on all sides corresponds to half the height and half the width of the logo itself.

½ of the logo height
½ of the logo height
½ of the logo width
½ of the logo width
Mojra.info logo

The minimum logo height is 24 px — do not use the logo below this size

No other graphic elements or text may enter the clear space

This rule applies to all logo variants and formats (PNG, SVG, print)

CZ
Mojra.cz
2 variants — black & white
Mojra.cz black
Mojra.cz — Black
PNG · transparent background
↓ Download
Mojra.cz white
Mojra.cz — White
PNG · transparent background
↓ Download
SK
Mojra.sk
2 variants — black & white
Mojra.sk black
Mojra.sk — Black
PNG · transparent background
↓ Download
Mojra.sk white
Mojra.sk — White
PNG · transparent background
↓ Download
PL
Mojra.pl
2 variants — black & white
Mojra.pl black
Mojra.pl — Black
PNG · transparent background
↓ Download
Mojra.pl white
Mojra.pl — White
PNG · transparent background
↓ Download
INFO
Mojra.info
2 variants — black & white
Mojra.info black
Mojra.info — Black
PNG · transparent background
↓ Download
Mojra.info white
Mojra.info — White
PNG · transparent background
↓ Download
ON
LINE
Mojra.online
8 variants · CZ · SK · PL · EN
Online CZ black
Online CZ — Black
PNG
Online SK black
Online SK — Black
PNG
Online PL black
Online PL — Black
PNG
Online EN black
Online EN — Black
PNG
Online CZ white
Online CZ — White
PNG
Online SK white
Online SK — White
PNG
Online PL white
Online PL — White
PNG
Online EN white
Online EN — White
PNG
Complete ZIP package
All logos · PNG · black + white · CZ / SK / PL / info / online
↓ Download all (.zip)
04

Usage Guidelines

Do’s & Don’ts

Proper use ensures brand consistency and recognizability across all materials.

Correct usage

  • Use the logo in the original approved colors (#12a5f4, #000, #fff)
  • Maintain the clear space — at least the logo height on all sides
  • Use the inverted version on dark or colored backgrounds
  • Observe the minimum logo size of 24 px in height
  • Always download the original PNG files from this manual
  • Combine Plus Jakarta Sans (headings) with Golos Text (body copy)
  • Use Caveat only as a decorative accent

Incorrect usage

  • Do not recolor the logo using unauthorized colors
  • Do not distort or alter the logo’s aspect ratio
  • Do not place the logo on distracting or inappropriate backgrounds
  • Do not add shadows, glow effects, or other edits
  • Do not use fonts other than the brand’s approved typefaces
  • Do not overlay the logo with other graphic elements or text
  • Do not use Caveat for body copy or page headings

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